14 Nov 2021 Functional mushroom coffee for popular SA chain
GOODMIND is partnering with vida e caffè, SA’s largest coffee retail chain, to launch the country’s first Functional Mushroom Cappuccino!
Following the success of the Goodleaf CBD Flat White launched last year, the new functional coffee has been developed using a blend of adaptogenic super mushrooms that are clinically proven to assist with enhanced focus and clarity, increased mental stamina, and immunity and stress support.
In the same way that exercise trains the body to improve stamina, adaptogens train the mind to better handle the effects of stress.
Launched on 1 November, customers will also have the option of purchasing a water soluble Functional Mushroom powder sachet which can be added to their favourite vida coffee, tea or smoothie.
The GOODMIND Mushroom Powder Sachets are a blend of seven functional mushrooms, predominantly:
- Lion’s Mane (The Smart Mushroom)
- Shiitake (The Healthy Heart Mushroom)
- Cordyceps (The Recovery Mushroom)
- Chaga (The Anti-Inflammatory Mushroom)
The mix is completely non-psychedelic, 100% legal and safe to use, with no toxins or risk of getting ‘high’.
“We are constantly on a journey to see how we can enhance our coffee and health offering to the end consumer, and committed to staying on trend with global coffee developments,” says Darren Levy, CEO vida e caffè.
“Following the success of our Goodleaf CBD and recent collagen additions to the menu, we have seen great success as our consumers enjoy the functional benefits added to their daily brew.
“We are therefore looking forward to further collaboration with the GOODMIND team on this new and innovative coffee add-on offering, promoting a healthy body and mind.”
The GOODMIND Functional Mushroom Cappuccino costs R49, but the sachet can also be bought separately at R20 per sachet. During the month of November, customers that transact via the vida e caffè app will pay R16 per sachet.
For more info on GOODMIND visit: https://foragoodmind.com/