12 May 2026 Clover and USN team up for high‑protein Super M shake

Clover has taken its iconic Super M brand into the fast‑growing functional drinks space….

SA’s biggest dairy player has partnered with sports‑nutrition heavyweight USN to launch a ready‑to‑drink high‑protein shake now rolling out nationally.

The new Super M Protein Shake powered by USN delivers 22g of protein per 300ml, tapping into the mainstream shift toward convenient, gym‑friendly nutrition formats.

Available in Chocolate and Vanilla Caramel, the product blends Super M’s familiar flavoured‑milk profile with USN’s formulation credentials to create a mass‑market, high‑protein RTD positioned squarely between indulgence and performance.

USN has confirmed the launch in March, noting strong early uptake as the product hits major retailers, including Checkers.

The collaboration gives Clover a foothold in the booming functional dairy category, while USN gains broader supermarket penetration and access to Super M’s large, youthful consumer base.

With protein‑fortified beverages accelerating across SA retail, the move signals a strategic push by both companies to capture everyday consumers seeking “better‑for‑you” upgrades to familiar favourites.

USN comments: “Since launching in March, the USN Super M protein shakes have received an incredible response.

“Our collaboration with Clover has been an exciting milestone, bringing together two trusted South African brands to offer a convenient, great-tasting protein option.

“The feedback has been overwhelmingly positive, and we are proud to see this partnership continue to resonate with consumers.”

As one commentator has said on LinkedIn’s post on the move: “Can’t go wrong with two giant trusted brands!”

Source: LinkedIn