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CoffeeMate-To-Go

Coffee creamer: New Cremora campaign and convenient to-go offering from Nestlé

New in the US, this product was recently a Datamonitor Consumer Product Launch Analytics innovation of the week.

Coffee is a beverage that consumers love to personalize with flavoured coffee creamers and more. However, many coffee creamers – especially those made with dairy ingredients – require refrigeration, which severely limits where and when they may be used. Not so with new Nestlé Coffee-Mate 2Go concentrated coffee creamer.

This liquid, non-dairy creamer requires no refrigeration, so it can be carried in a pocket or handbag and be used anytime, anywhere. It is also triple-concentrated, so it has three times the strength of regular Coffee-Mate. Just a little squeeze is all that is needed to flavour coffee.

2Go debuts in four flavors: French vanilla, hazelnut, “Extra Sweet & Creamy,” and peppermint mocha.

Tom Vierhile, innovation insights director for Datamonitor Consumer, comments: “Coffee-Mate 2Go could be as dynamic a launch in the coffee creamer space as MiO liquid water enhancer has been for soft drinks.

“Sales of foodservice coffee in the US alone are roughly triple those of packaged coffee, and the former is a market that packaged coffee creamers have hardly addressed – until this portable introduction.”

At home: Meet Sima and Shakes in new Cremora marketing campaign
Cremora-adAs a brand that is entrenched in the hearts and minds of South Africans through the old and iconic “It’s not inside, it’s on top!” campaign, Nestlé CREMORA strives to continue to connect with its audience and maintain relevancy in the market.

With this in mind, CREMORA has recently launched its latest sitcom advert; a 30″ TV series which will evolve during three different ‘episodes’. Featuring ‘Sima and Shakes’, the new ad campaign bears testament to how CREMORA creates authentic conversations and helps ordinary people connect over a rich and creamy cup of coffee.

“In today’s saturated market, where most of us shut off to messages due to sheer bombardment, we had to find a way to ensure CREMORA continues to stand out in a way that also pays tribute to the legacy of the ‘it’s not inside, it’s on top’ campaign. ‘The comedic pair consisting of Sima and Shakes Tshabalala’ have enabled us to achieve exactly this and more with their fun and believable interactions as a family/couple,” says Nestlé category marketing manager, Yovini Moodley.

“Thanks to its ingenuity, CREMORA as a brand has gone beyond being merely a whitener – it tells a story, unites us and looks to enhance the simple pleasures in life such as sitting down with a good friend and a rich, smooth and creamy cup of coffee. This is what we hope to put across in our new ad campaign” explains Moodley.

Coffee creamer consumption
In South Africa, 1.1 million cups of instant coffee are consumed every hour, with one in every 7.5 of these coffee drinkers using CREMORA, asserts Moodley.

“We have also recently improved our recipe to ensure our coffee creamer continues to remain a firm favourite among consumers in the future and, after numerous blind taste tests, our new and improved recipe definitely comes out on top!” she adds.

CREMORA has been part of the South African coffee drinking culture since it was launched in the country in 1966 and as a brand it has come a long way.

While coffee creamers were originally developed as a non-dairy based formula able to deliver a creamier taste than milk, CREMORA is also able to reduce coffee bitterness and acidity, deliver body, give a creamy taste, improve palatability and even improve coffee’s appearance, claims Nestle.

 

Meet Sima and Shakes

As a brand that is so entrenched in the hearts and minds of South Africans, CREMORA strives to continue to connect with its audience and maintain relevancy in the market. With this in mind, CREMORA has recently launched its latest sitcom advert; a 30” TV Series which will evolve during three different ‘episodes’.  Featuring ‘Sima and Shakes’, the new ad campaign bears testament to how CREMORA creates authentic conversations and helps ordinary people connect over a  rich and creamy cup of coffee.

 

“In today’s saturated market, where most of us shut off to messages due to sheer bombardment, we had to find a way to ensure CREMORA continues to stand out in a way that also pays tribute to the legacy of the ‘it’s not inside, it’s on top’ campaign. ‘The comedic pair consisting of Sima and Shakes Tshabalala’ have enabled us to achieve exactly this and more with their fun and believable interactions as a family/couple,” says Nestlé Category Marketing Manager, Yovini Moodley.

 

“Thanks to its ingenuity, CREMORA as a brand has gone beyond being merely a whitener – it tells a story, unites us and looks to enhance the simple pleasures in life such as sitting down with a good friend and a rich, smooth and creamy cup of coffee. This is what we hope to put across in our new ad campaign” explains Moodley.

 

Rich, Smooth and Creamy Coffee

In South Africa, 1.1 million cups of instant coffeeare consumed every hour and incredibly, one in every 7.5 of these coffee drinkers uses CREMORA. Moodley adds “We have also recently improved our recipe to ensure our coffee creamer continues to remain a firm favourite among consumers in the future and, after numerous blind taste tests, our new and improved recipe definitely comes out on top!”

 

 

 

 

                                                                                                            Nestlé CREMORA – page 2 of 2

An Iconic Brand

CREMORA has been part of the South African coffee drinking culture since it was launched in the country in 1966 and as a brand it has come a long way. While coffee creamers were originally developed as a non-dairy based formula able to deliver a creamier taste than milk, CREMORA is also able to reduce coffee bitterness and acidity, deliver body, give a creamy taste, improve palatability and even improve coffee’s appearance.

 

CREMORA can even be used by those who are lactose intolerant and does not need to be refrigerated. The brand has grown into a dominant force within the coffee creamer market and continues to go from strength to strength. The CREMORA couple of Sima and Shakes and their friends personify the important role CREMORA has come to play in South Africa’s special coffee moments.

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