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PG Tips capsules

UK: PG Tips’s new Nespresso-compatible tea pods

The four-strong line-up includes a new variant from PG Tips – black tea caramel and vanilla. The new flavour taps into the growing consumer appetite for new tastes and flavours within the category, Unilever said.

Green tea pods and caffeine-free options of peppermint, and raspberry and apple, make up the rest of the range.

Available in packs of ten with a recommended retail price of £2.79 and packs of 24 for £9.99, the capsules are available online through Amazon and Ocado.

The choice of teas, PG Tips claimed, reflected the huge growth currently unfolding across the fruit, herbal and green tea sectors, while the capsules look set to give an added boost to the £105m capsuled beverage market.

PG Tips brand manager Lola Danlos said: “Our new range of machine-compatible capsules is a first for the UK market. The pods offer consumers a new and convenient format, with great tasting tea at the push of a button.”

Source: Unilever