24 Feb 2026 Tetley’s new Condensed Milk Chai Latte

Introducing Tetley’s most indulgent chai latte yet….

Tetley’s Condensed Milk flavoured Chai Latte takes inspiration from the popularity of the brand’s Original and Vanilla Chai Latte range, while adding a decadent new twist.

It offers a smooth, fragrant spice blended with the velvety richness of condensed milk, resulting in a drink that is luxuriously creamy, sweetly comforting, convenient and affordable (no milk needed, just hot water).

“With budgets feeling the pinch, South Africans are looking for small, meaningful moments of enjoyment at home in place of splurging on outings,” explains Candice Sessions, Joekels marketing manager.

“Rather than giving up on comfort, we’re looking for value and convenience…those small luxuries that make everyday moments special. Our Tetley Chai Lattes have tapped into this perfectly, and the new Condensed Milk flavour delivers the ultimate at-home treat.”

Sessions explains that there are three dimensions to the “affordable comfort at home trend”:

1.       Daily micro-indulgences

Small, pleasurable moments are increasingly important as people search for emotional well-being through everyday rituals. The home is now a space for nurturing solace and self-care, with Tetley’s Condensed Milk Chai Latte providing the warmth and comfort of real spices to offer a mood-lifting moment in seconds.

2.       Meaningful experiences

Consumers are prioritising experiences that enrich their lives, whether that means travel, community activities, or sensory encounters. Tetley’s Chai Lattes turn a simple tea break into a sensorial experience that provides a moment of escape and indulgence without the hefty price tag.

3.       Personalised touches

From custom routines to personalised lifestyle products, consumers want products that feel made ‘just for me’. Tetley’s Chai range meets this need through a selection of flavour profiles — Original, Vanilla, and now Condensed Milk — giving fans the chance to choose their preferred indulgence depending on mood.

Condensed Milk Chai Latte can be enjoyed in multiple ways: hot, extra creamy, decadent (with added whipped cream), iced and as a milk shake.

Tetley’s Chai Lattes and range of leading tea products is available in key supermarkets as well as at www.joekels.co.za.

For more info: Products, recipes and tips, visit www.joekels.co.za or follow @TetleyTeaSA on social media.