13 Feb Johnnie Walker hailed for innovation
Johnnie Walker has joined the likes of Google, Nike and Dropbox as the only drinks brand to be included in a 2014 ranking of the world’s 50 most innovative companies.
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03 Oct World’s top 10 “most valuable” beverage brands
Coca-Cola has lost its crown as the world’s top brand, unseated by the iconic iPhone and iPad maker Apple. Coke’s has reigned as No 1 brand in marketing consultant, Interbrand’s annual brand rating report for 13 years since it began, and has now...
02 Oct Premium alcohol brands on the rise
DESPITE difficult economic conditions, South Africans are not shying away from drinking premium alcohol brands. Top whisky brands experienced substantial growth last year from the previous year and that trend is set to continue.
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19 Sep How Johnnie Walker conquered the world
Ask anyone who travels in emerging markets or developing economies, and chances are they've been offered Johnnie Walker. According to a delightful article by Afshin Molavi in ForeignPolicy.com, the Scotch whisky's global reach is only expanding, a symbol of entry into the middle classes. His...
02 May Johnnie Walker strides to the top
Johnnie Walker is now the world’s leading alcohol brand. Widely regarded as the first brand to go global more than 100 years ago, Johnnie Walker has been awarded the top alcoholic beverage brand title in the 2013 edition of the Power 100 survey of...