The search for something new, different, and exciting is leading flavour developments in food and beverage, supported by an ongoing interest in natural, clean label and healthier options, asserts Innova Market Insights.
Firmenich predicts that blackberry, the subtly sophisticated berry, is the Flavour of the Year for 2014. According to the company, it has been gaining popularity as health and nutrition have become a top priority for consumers.
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Consumers will enter a whole new arena of tasting adventures in the coming year, predicts US flavour house, Comax Flavors, combinations that will energise and intrigue food, beverage and spirit developers alike.
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While the success of Red Bull has never had anything to do with taste*, the company is about to offer something it's never before tried: flavours. [Click to enlarge]
...Cherries have long been appreciated for their taste, but growing evidence about their health benefits is now putting them squarely in the frame for 'superfruit' status and they are increasingly being used in juices and juice drink blends, reports Innova Market Insights.
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