03 Oct 2013 Fab new FABS for SA’s summer season

This Western Cape-based wine marketing company recently launched Cape Table Sangria Coolers in two-litre cartons, supplied by Nampak Liquid.

The Sangria Coolers come in exotic flavours such as Cranberry & Apple, Passion Fruit and Kiwi Litchi, complemented by a lighter style Traditional variant.

“This fruity and refreshing drink is set to impress discerning consumers. Served well chilled with lots of ice, they’re sure to become a welcome sight on tables this summer,” says Gerrit de Villiers, MD of Riebeek Retail Brands.

There’s more to come, with the company on track to debut a new range of Cape Table ciders (pictured above) in a one-litre liquid carton.

“With equally intriguing flavours such as Mango, AppleCherry and traditional Apple cider, Cape Table Ciders offer non-carbonated refreshment in a stylish container for home consumption,” comments De Villiers.

Cartons offer several obvious advantages – they are easily portable for outdoors consumption, especially for picnics, and lighter and less breakable than other packaging formats.

Says De Villiers: “We believe the Nampak Liquid cartons create new opportunities for us in the alcoholic beverage industry, and help us to meet important objectives – to be able to diversify and to offer more products in more categories than before, all sufficiently differentiated from one another and from the core Cape Table wine range.

“The market is dominated by glass containers, but greater economy and convenience associated with liquid cartons for take-home consumption is supporting sales beyond expectations.”

Adds Nampak Liquid sales & marketing director, Michelle Stead: “Nampak Liquid cartons provide the functionality demanded by consumers. They offer a dynamic and modern design, optimal pouring and an opportunity for far more tailoring and branding.”