While Formula One legend, David Coulthard, was in Cape Town last month, he and the Red Bull racing team used the opportunity to shoot a brilliant and funny racing video through the city streets.
It was once held up as the pinnacle of how a brand could connect with culture, but now the rest of the world has caught up. What now for the winged giant?
Britvic brand, Robinsons, has teamed up with Framestore, the Oscar-winning visual effects team behind the movie, Gravity, to create a £5m advertising campaign for its new portable squash product, Squash’d. The campaign sees Framestore test out the product in zero gravity, as part of its...
Felix Baumgartner's jump from the edge of space on Sunday drew more than eight million concurrent YouTube viewers and hundreds of thousands of Facebook likes and accounted for half of all global trending topics on Twitter. "Will the stunt sell more Red Bull? You, bet...