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Pernod Ricard launches RTD Kahlúa espresso martinis

Pernod Ricard has expanded its Kahlúa coffee liqueur brand with the launch of a ready-to-drink espresso martini can featuring nitrogen widget packaging. 

Served in 200ml cans, the beverages are designed for two serves and aim to take the confusion out of the preparation of the espresso martini cocktail.

The can is fitted with a nitrogen widget, which forces bubbles to the surface as soon as it is opened, to create the classic espresso martini creamy foam.

The recipe includes ingredients such as roasted coffee, Kahlúa liqueur and a dash of grain vodka, to create an “impeccably balanced taste”.

To enjoy the beverage, consumers need to open the can and then wait for around 20 seconds for the crema to set.

Colin Kavanagh, vice president of global marketing at Kahlúa and Malibu, said: “Coffee culture is booming around the world and at the same time we are seeing an increased demand for a high standard cocktail experience at home. We, therefore, developed the Kahlúa espresso martini can to tap into this emerging opportunity.”

Romina Mariano, global brand manager for Kahlúa, added: “Our clear focus on quality and innovative packaging for the Kahlúa espresso martini can will not only add to the consumer experience and moment of consumption but to the entire convenience segment as this truly is a first-of-its-kind packaging solution for the ready-to-drink cocktail category.”

The cans are sold in two versions, 4.5% ABV and 7% ABV, in six markets worldwide from September 2018.

Source: Pernod Ricard

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