13 Nov 2024 New from Nescafé: soluble coffee for both hot and cold beverages

Nestlé innovates again for the growing market in cold coffee formats….

Nestlé has launched its latest coffee innovation, a new range of soluble coffee that can be used for both hot and cold consumption.

Launched under Nescafé Classic, the range comes in two different natural flavours: caramel and hazelnut. The products are currently available in Central and Eastern Europe.

Damien Tissot, Head of Nestlé R&D for Coffee, says: “We’re excited to introduce our new range of versatile flavored Nescafé soluble coffee, which are perfect for both hot and iced coffee beverages.

“By pairing natural flavours with a smooth coffee base, we can also enable coffee drinkers to enjoy new coffee taste while maintaining the same iconic quality. Additionally, the products contain subtle notes of natural flavourings without any added sugar.”

Axel Touzet, Head of Nestlé’s Coffee Strategic Business Unit, says: “Both cold and flavoured coffee are currently trending with younger consumers. This launch is another step forward in our efforts to deliver coffee innovations that resonate with the next generation of coffee drinkers.”

Nestlé continues to deliver interesting innovations for its Nescafé brand.

Earlier this year, the company launched Nescafé Espresso Concentrate, enabling consumers to create their favourite barista-style iced coffees at home in a convenient and simple way.

In 2023, Nescafé started its cold coffee journey by introducing Nescafé Ice Roast, its first ever soluble coffee designed to be enjoyed with cold water, cold milk or over ice.