13 Aug 2014 Nestle USA to launch innovative RTD coffee concept
Rob Case, president, Beverage Division, Nestle USA revealed the news when discussing innovation plans for the Nescafe brand at a Boston innovation day in June,, reports BeverageDaily.com.
Discussing plans for the latter, Case told analysts and investors, “We’re launching a ‘to go’ Nescafe – that you put into water, shake and have RTD coffee. It’s fantastic and will be a major innovation in marketplace.” Case said that users could create an RTD coffee drink in 15 seconds.
Asked why Nestle had opted for a liquid concentrate RTD coffee rather than a powder, Case insisted that powder was not the optimal format for consumers, who will be able to create drinks using the super concentrated liquid in 15 seconds.
Whereas delivering 26 servings would have meant selling a big stick pack, he told his audience, “this dissolves instantly and it’s very portable”.
Nestle USA said that there is no specific launch date or final packaging news to share yet…..
BeverageDaily.com: Read the full article
Caption: Nescafe options are diverse across the world – now Nestle USA plans to launch a different RTD concept.