06 Sep 2022 Nando’s signs exclusive deal for Rubro rooibos iced tea
This Spring, Nando’s is getting very creative with new plant-based range dubbed ‘The Great Pretender’, plus it has now announced an exclusive restaurant/QSR distribution deal with Rubro Iced Tea, made with Rooibos.
Rubro – meaning ruby-red in Portuguese – is naturally caffeine free, low in sugar and has no preservatives and colourants.
The iced teas are now available at all Nando’s restaurants countrywide and come in three tasty fruity flavours: peach, lemon or berry.
“Rubro pairs well with the Nando’s menu – organoleptic studies show that the flavours pair well with all levels of heat on the PERi-ometer, from Tangy Tomato to Xtra Hot,” states the PR.
Nontobeko Sibiya, Marketing Manager: Communications at Nando’s South Africa has this to say, “We are thrilled to launch this exciting new addition to our menu. As a proudly South African brand, we’re passionate people and deeply invested in the commitment to changing lives, together.
“Adding Rubro Iced Teas to the Nando’s offering has increased Rooibos purchasing with small- scale farmers by 25% and this is something we’re proud of”.
The colourful design of the Rubro cans is drawn from the colours of the Namaqualand daisies. People travel from all over the world during August and September to see these beautiful wildflowers blooming.
The illustration of the Cederberg landscape that is used on RUBRO’s secondary packaging was created by Chloe Townsend. She is the creative force who worked with a linocut for the illustration as she loved the “gestural quality and how it captures the raw beauty of the environment.”
Rubro Drinks Director, Jo Hoets says, “We see this launch as a celebration of the rich heritage of South Africa. Many of us grew up drinking Rooibos – it’s a part of who we are. Our mission is to harness the power of Rooibos to enhance people’s lives; from the people who grow it, to the people who drink it and joining forces with Nando’s to bring our delicious Iced Rooibos to South Africans is a milestone for us.
“We hope that people who value a quality product filled with natural goodness will feel good about supporting a local brand and the Rooibos farmers who stand to benefit greatly from our partnership.”
Source: Nando’s