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Introducing Freely – another local hard seltzer hits shelves

With hard seltzers now a buzzword on the South African drinks scene, Freely has been launched in step with the growing global trend towards alternative refreshment for a lighter, more balanced lifestyle.

Made by Natures Own Beverages, a small, independent local producer, Freely is a “proudly South African sparkling water with a splash of premium distilled vodka and pure fruit taste tailormade for millennials set on living their best lives”.

“Rapidly changing peoples’ drinking habits after exploding onto the American market, hard seltzers [American for soda water] are low calorie blends of sparkling water, alcohol and natural fruit flavours,” says the company.

“The global buzz around hard seltzers, fuelled by consumer preferences for lower alcohol beverages during Covid-19, is taking the world by storm. In the US hard seltzers are making inroads into the beer and cider market as a low carb alternative. On the global front, the hard seltzer market is expected to grow at a phenomenal annual rate of 16,5% over the next six years.”

Freely’s USPs are its lower alcohol content (just 3%), lower calories (23 kilocalories per 100ml), zero sugar and premium taste. As a spirit-based drink, Freely is also gluten free and vegan friendly.

Freely is available in three flavours – zesty Lime, perky Peach and a burst of Wild Berry – in stylish glass bottles.

Available exclusively at Checkers LiquorShop countrywide during the launch phase, Freely has an RSP of R79.99 for a pack of four x 275ml bottles.


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