Americans just don't seem to appreciate a pint of black, creamy Guinness. Among other efforts to revive Guinness sales, Diageo is introducing beers that many people wouldn't recognise as Guinness at all. First up: Blonde American Lager, which comes out this September. The great black...
British fans of stylish Italian beer Peroni Nastro Azzuro can now pick up a Piccola, a new 250ml bottle aimed at the pre-dinner drinks occasion, which is launching at the House of Peroni - a London installation showcasing high-end Italian design, art, fashion, photography, music...
Castle Lite has, once again, taken innovation to the next level with the launch of its latest packaging concept – a re-sealable aluminium bottle, ensuring that the beer is kept colder for longer. The launch of this new limited edition pack proves yet again, says...
Created by a team of food scientists at Vampt, a Canadian beverage company, Lean Machine, is a vew low-alcohol, protein-packed “fit beer” with only 77 calories and 3.2% abv. It will be launched onto the North American fitness sector later this year and promoted as...
Move over, bitter Indian pale ales and chocolaty stouts. There's a new kid on the American craft-brewing block, and it aims to knock the salivary glands into action. It's called "sour beer".
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The vented beer can is a noted innovation for the North American summer, with Anheuser-Busch in the US and Molson Coors Canada both launching versions that allow additional air to flow into the can, creating a smoother pour with less 'glug'. [Click pic to enlarge]
...Why drink beer out of a cylindrical can when you can drink it out of a bow tie-shaped can? That's what US beer giant, Anheuser-Busch, is positing, as it releases a unique can that it hopes will be worth its weight in marketing gold. [Click...
Produced at least as far back as 5 000 BC, beer has been with us for a long time. But the lifespan of individual beers is more likely to be measured in days or weeks rather than years or decades. The exception is if they’re...
Carlsberg Group CEO, Jorgen Buhl Rasmussen, says in spite of gimmicky "innovations" in beer marketed to women, they remain a huge untapped market. But catering to them requires a new approach in management, strategy and product innovation.
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Most obvious food-bev innovation rests in packaging - to here's an interesting new concept for beer: French industrial designer, Petit Romain, has dreamed up a square glass container he dubs the Heineken Cube. [Click on pic to enlarge]
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