Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
post
Heineken Cube

The Heineken Cube beer in a ‘box’ concept

The stackable units would optimise storage along the supply chain, from manufacturer to consumer, according a description on Romain’s website.

The “minimalist form” would lead to “significant fuel economy during transport,” making for a more “economical and ecological” way to drink, he says.

Eric Shepard, editor of trade magazine Beer Marketer’s Insights, calls it an “innovative” idea, adding that “brewers are trying very hard to catch up a bit with what spirits companies have done with packaging, whether it’s the aluminium bottles, more interesting cans, labels, etc,” he said.