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Bos Functional Shots

Functional rooibos shots from Bos

Just at a time when health has moved to priority No 1, Bos Brands, the makers of the successful Bos Ice Tea brand, have launched a range of functional rooibos-based shots.

Available in four variants, each 50ml Bos health shot combines natural fruit juice and a dose of functional ingredients with the “many benefits of brewed organic rooibos”.

According to Will Battersby, MD of the company, the new range forms part of its strategy to expand beyond ice tea, and to deliver a premium range of products all linked to rooibos.

“The shots are appealing to existing consumers who are ready and interested in more functional offerings, and they are attracting consumers who previously wouldn’t have considered our products,” he said.

The four variants in the range include:

  • Bounce Back to boost immunity: Brewed organic rooibos, orange juice, lemon juice, ginger extract, turmeric extract and ascorbic acid (vitamin C).
  • Chill Out (CBD) to relax and calm: Brewed organic rooibos, 1mg of broad-spectrum hemp-derived CBD and sour cherry juice.
  • Let It Glow (collagen) to fight the effects of ageing: Brewed organic rooibos tea, strawberry juice, raspberry juice, grape juice, and hydrolysed collagen peptides.
  • Gut a Problem (probiotic) supports gut health: Brewed organic rooibos tea, grape juice, probiotics and apple cider vinegar.

BOS Shots are sold at a RSP of R19,99, and are available from the Bos online store or from a wide range of retailers, including Pick n Pay.

Source: Bos Brands