13 Aug 2013 First pineapple infused vodka now available nationwide
The pineapple variant joins the popular SKYY Infusions range of Cherry, Citrus, Passion Fruit and Raspberry.
Made from real fruit, they’re ranked number one for taste by the internationally-recognised Beverage Testing Institute in Chicago.
A proprietary process infuses real pineapple with premium SKYY Vodka, creating a “true-to-fruit” multi-sensory experience, says Campari International.
It describes the vodka’s aroma as “a tropical explosion of luscious pineapple, as well as juicy and lively. Smooth and sweet, with the pulpiness of pineapple juice, SKYY Infusions Pineapple is exotic, fresh and super fruity. Hints of Valencia orange and citrus peel create a fantastic finish”.
“As the first pineapple infused vodka in South Africa, SKYY Infusions Pineapple showcases the refreshingly sweet flavour of one of the world’s most versatile fruits,” says Jean-Phillipe Beyer, the Regional Director of Campari International.
“As an alternative to rum, bartenders and mixologists everywhere are embracing SKYY Infusions Pineapple as a base for a wide range of modern, tropically-inspired cocktails, like Beach Bunny, Hawaiian Infusion, Pineapple Barbie, Pineapple Paradise and Pineapple Sunrise to name a few.”
SKYY Infusions Pineapple can also be enjoyed on the rocks and with soda or tonic water.
Available at all liquor stores nationwide, the recommended selling price for a 750ml bottle is R179.99.
About SKYY Infusions: Made from premium SKYY Vodka infused with real fruit, SKYY Infusions was launched in April 2008 by Gruppo Campari. The five original SKYY Infusions available in the US (i.e. cherry, citrus, grape, passion fruit and raspberry) were submitted for taste testing to the Beverage Testing Institute (BTI) in Chicago. In a clean sweep, SKYY Infusions topped every flavoured vodka category. This is completely unprecedented. In BTI history, no company has ever had an entire product line place at the top of every category entered.
Learn more at www.skyyinfusions.com.
About Gruppo Campari: Davide Campari-Milano, together with its affiliates (Gruppo Campari), is a major player in the global beverage sector, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry.
The Group’s portfolio, with over 50 brands, spans spirits, the core business, wines and soft drinks. Internationally-renowned brands include Aperol, Appleton, Campari, Cinzano, SKYY Vodka and Wild Turkey. Headquartered in Sesto San Giovanni, Italy, Campari owns 14 plants and four wineries worldwide and has its own distribution network in 16 countries. The Group employs over 4 000 people.
For more information, go to: www.camparigroup.com.