27 May 2020 First Choice launches high-protein recovery drink
Nice on-trend innovation from Woodlands Dairy – a high-protein recovery drink under its First Choice brand that’s scientifically formulated to give all athletes, elite and amateur, rapid muscle recovery following intense workouts or competition.
Says Marisa Maccaferri, marketing manager for Woodlands Dairy and First Choice: “High-Protein Recovery is aimed at the individual who does high intensity training and needs to recover fast to be ready for the next gruelling session.
“South Africans love sport and spend a lot of time and money on their favourite discipline. Often, the difference between good and great is how you fuel your body.”
“That’s because, post workout, you want a snack or drink that gives you a dose of protein to recover your muscles and carbs to boost your energy, fill up fuel stores and combat fatigue. Minerals such as potassium, sodium and magnesium replace electrolytes lost through sweating,” Maccaferri notes.
Chocolate flavoured milk long been touted for recovery
Research suggests that flavoured milk after exercise can help the body retain fluid, replenish glycogen and rebuild muscle to help it recover.
Milk protein consists of whey and casein, both of which help muscle rebuilding but in different ways. The whey is fast-acting and the casein slow-acting.
The amount of milk recommended can be anywhere from one to two cups, depending on the size of the individual and the type of activity.
Maccaferri continues: “This product is specifically designed for the sportsperson, but can be enjoyed throughout the day as a meal replacement.
“Although it’s been designed as a post work out recovery drink, High-Protein Recovery can be included in pre-exercise nutrition to supply carbohydrates and support hydration.
“It contains more than twice the protein found in normal milk and has been fortified with eight additional B vitamins. It is high in calcium, high in energy and tartrazine free. It’s ready to drink (no powders and no mixing is required), only high quality ingredients are used, especially the milk, which is procured locally from predominantly pasture-fed cows.”
The product is available in three variants including Chocolate, Peanut Butter and Banana Crème.
According to Maccaferri, “consumers want variety, so we looked into what’s available on the market in terms of flavours and challenged ourselves to improve on it.
Banana Crème and Peanut Butter were the obvious choices as they’re familiar.
“Athletes already enjoy bananas and peanut butter as part of their diet because of their inherent benefits.
“A lot of the products athletes use are not tasty at all so our challenge was to make a highly sophisticated, functional drink that’s delicious without cutting any corners.
“Why should one sacrifice taste? With our High-Protein Recovery the reward is so much sweeter after a strenuous workout.”
Sustainability touches
“As with all our UHT products, we’ve moved to using bio-based closures. Our green closures are partly made from sugar cane which is a natural resource that grows back once it’s harvested. We’re proud of the fact that we’re the first dairy manufacturer in South Africa to make this change.
“Furthermore, our chocolate variant carries UTZ certification, which means the cocoa is sourced responsibly,” Maccaferri concludes.
First Choice High Recovery drinks are now available at the brand’s new online store www.shopfirstchoice.co.za or at Dischem stores nationwide.
See more: www.recoverymilk.co.za