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Cold pasteurised producer Suja Juice tops Forbes ‘Most Promising’ list


The privately held and less than two-year-old certified organic and non-GMO verified cold-pressured juice brand was recognised by Forbes for its substantial growth and success. The full Forbes list of the 100 most promising companies will be released in the February 10, 2014 issue of the magazine.

Forbes’ citation for Suja Juice’s high ranking notes: “Today Suja, No 3 on our Most Promising list, is one of the fastest-growing consumer product companies in the country, poised to do $50-million in sales in just its second full year of business.”

“The secret to Suja’s skyrocketing success in such a short time can be accredited to a diverse team of co-founders who each brought something special to the business when they created the company in May 2012, in addition to the exceptional quality of the juices and smoothies that deliver conscious nutrition and amazing flavour in each sip,” says a Suja press release.

What started as a small home-delivery juice service based out of co-founder, Eric Ethan and Annie Lawless’s home kitchens, has now grown into a multimillion-dollar national company with the help of co-founders, Jeff Church and James Brennan.

Suja Juice now offers three unique lines, including Suja Classic, which is sold at Whole Foods Markets and select natural food stores nationwide, Suja Elements, a smoothie-based line exclusive to Whole Foods Market, and Suja Essentials, which will soon be available in larger grocery store chains such as Safeway and Kroger.

“It is a great honour to be included on the Forbes list of America’s Most Promising Companies of 2014, let alone among the top three companies in the nation,” says Suja co-founder and CEO Jeff Church. “I speak for all of the founders when I say we are humbled by this recognition, and it motivates us to continue our commitment to changing the way America juices.”

About Suja Co

Suja, meaning “long beautiful life,” began from a shared dream to help people transform their lives through conscious nutrition. The three lines of cold-pressured juices, Suja Classic, Suja Elements and Suja Essentials, are certified organic and verified non-GMO by the Non-GMO Project. All juices utilize High Pressure Processing (HPP – also known as cold-pressure) to kill any harmful bacteria and help preserve essential nutrition and taste.

Additional reading:

US: Evolution Fresh taking cold pressed juices to new heights