10 Oct 2021 Coca-Cola’s hard seltzer arrives in SA!
The arrival of Topo Chico Hard Seltzer in several markets has got the liquor world buzzing – and now Coca-Cola is hoping to do the same in South Africa.
Topo Chico Hard Seltzer has launched in in numerous markets around the globe namely the US, Australia, Asia, and Europe and now it is South Africa’s turn to taste “the perfect contradiction”, as the PR goes [contradictions not explained, though? Ed].
“We are excited about the arrival of Topo Chico Hard Seltzer in South Africa and also having the pleasure of being one of the first markets to launch globally,” says Phillipine Mtikitiki, VP of Coca-Cola’s South Africa Franchise.
“The launch of this product underscores The Coca-Cola Company’s commitment to developing a diverse portfolio of brands that respond to different consumer expectations.
“When you look at the ingredients of Topo Chico Hard Seltzer, the key ingredients are alcohol, water and flavour: we know water, we know flavour.
“The introduction of this portfolio into the category will uphold The Coca-Cola Company’s Global Responsible Alcohol Marketing Policy that will guide us in terms of our marketing approach and ensuring that we enter the category responsibly and sustainably. Responsible marketing will be a cornerstone of all activities,” she concludes.
Topo Chico Hard Seltzer contains 4.7% alcohol by volume, uses neutral spirits as its base, has no added preservatives.
Natural tropical fruit flavours
It comes in natural tropical fruit flavours: Tangy Lemon Lime, Tropical Mango and Pineapple.
“It combines light taste notes with subtle aromatic twists which not only tease taste buds but provides an overall invigorating experience,” says the PR.
Topo Chico Hard Seltzer borrows its exceptional quality from the world-famous Topo Chico Sparkling Mineral Water in Mexico, a brand with a legacy of over 125 years.
In 2017, The Coca-Cola Company purchased Topo Chico, helping popularise it across the US.
“This is a fantastic addition to our growing portfolio,” adds Natasha Chetty, Emerging Categories Director of Coca-Cola’s Africa Operating Unit.
“It builds on our strategy to diversify our range as part of our aspiration to becoming a Total Beverage Company; providing the drinks that our customers and consumers want, serving more occasions and channels.
“With the strength of our system behind it, we believe Topo Chico Hard Seltzer will be successful in South Africa, and more importantly, offer consumers choice in this dynamic beverage category.”
Topo Chico Hard Seltzer is available in a sophisticated metallic sheen cans, with contrasting colours reflecting its primary launch flavours.
It is available nationwide at Makro and online through Zulzi and Quest. Click on this link to find other outlets: https://tinyurl.com/TopoChicoActivations.
Source: Coca-Cola South Africa
- INSTAGRAM: @topochicosouthafrica