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Coca-Cola’s Costa Coffee launches new RTD

Costa Coffee has launched its first new product since Coca-Cola acquired the company for $5.1bn last August: a range of RTD coffees that will debut in the UK this month.

The RTD line will come in 250 ml cans and be available in Classic Latte, Caramel Latte and Black Americano.

The range has proper coffee at its core, with the same Mocha Italia Signature Blend coffee beans used in all Costa Coffee.

Costa Coffee RTD contains 30% less sugar than most other ready-to-drink coffees in the UK, with between 15 – 108 calories per 250ml can.

“The result provides consumers with an authentic coffee experience with a real caffeine hit, with each drink containing the equivalent of a double shot of espresso,” says the Costa press release.

“Our teams at Coca-Cola and Costa Coffee have been working around-the-clock to make our shared vision of Costa Coffee ready-to-drink coffee a reality,” said Jennifer Mann, Senior Vice President and President of Global Ventures for Coca-Cola.

“This demonstrates the power of our partnership. It combines the marketing expertise, global scale and distribution credentials of the Coca-Cola system with Costa Coffee’s expertise and capabilities in coffee. The result is a fantastic tasting, ready-to-drink coffee.”

The range is launching in the UK this month closely followed by launches in Poland and China, three countries where Costa Coffee already has a strong presence. Further roll-outs will happen later in the year.

As with all Costa Coffee, all the coffee beans are Rainforest Alliance Certified. The range will be sold in 250ml cans which are 100% recyclable.

The launch is the latest move from Coca-Cola to expand the range of drinks it makes to offer consumers more choice.

In the UK it follows on from the launch of Coca-Cola Energy and Signature Mixers and Aquarius earlier this year. The new range is set to further move Costa Coffee to becoming the world’s number one coffee business.

Costa Coffee now has over 2,600 coffee shops in the UK and more than 1,300 plus shops in 32 overseas markets. There are also now more than 8,000 Costa Express self-serve machines in the UK.

Source: Costa Coffee/Coca-Cola Company

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