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Clover launches The One in long-life format

 “This development follows the overwhelmingly positive response from consumers to the launch of Clover The One – and we pride ourselves on being in tune with ever-evolving consumer needs,” says Sherian King, senior brand manager at Clover.

“Our aim is to provide our consumers with top-quality dairy products – to create products that add value to their lives. We believe that the new Clover The One long-life milk is a step in the right direction to making our consumers’ lives ‘Way Better’.”

“Dairy is an important part of a balanced diet and with Clover The One, dairy enthusiasts can have a delicious alternative and enjoy milk on its own, with their tea, coffee and cereal or as an ingredient in cooking and baking,” says King.

“We understand that many of our consumers lead busy lives and have to schedule grocery shopping into already jam-packed diaries. With this launch, dairy fans now have the convenience of being able to stock up on Clover The One.”

Clover The One, originally launched in fresh versions in late 2010, is a 1% low fat milk, and is a source of calcium, protein and vitamin B2 and is high in vitamin B12.

New Clover The One long-life milk will be available from 20 September 2013.

Additional reading:

Clover launches one percent low-fat milk

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