BOS tea launches unsweetened variant
BOS Brands, creator of the turbo-charged local brand, BOS Ice Tea, has launched BOS Sparkling Unsweetened Ice Tea to its extensive portfolio.
Says the press release:
Light and natural in flavour, BOS Sparkling Unsweetened Ice Tea is made with pure sparkling water infused with organic rooibos. Add a dash of natural fruit and botanical flavour and you’ve got a true taste experience with zero sugar, sweeteners, caffeine, preservatives or colourants.
Treat your body like a temple they say and we couldn’t agree more. Health conscious consumers are looking for beverage options that enhance their lives and boost overall wellness.
BOS Brands spotted the opportunity by creating an authentic ‘better for you’ product with enviable health cred.
Rolling out in late May with three flavours, Blueberry & Jasmine, White Peach & Elderflower and Pineapple & Coconut, each variant is rich in rooibos, a “local is lekker” superfood packed with antioxidants and boasting anti-inflammatory properties.
Rooibos is naturally sweeter in taste than black tea, making it the perfect base ingredient for an unsweetened product.
All the rooibos used in BOS’s products is hand-harvested in the magical Cederberg, a unique 100km radius and the only place on the planet where rooibos grows. You’ll find the equivalent of at least 1 and a half cups of brewed rooibos in every can of BOS Sparkling Unsweetened Ice Tea, making it the ultimate health-conscious elixir to reward your body, mind and spirit.
“BOS Sparkling Unsweetened Ice Tea is a marriage of the latest global health and wellness trends with first-class product innovation. The introduction of the range will enable us to create new consumption opportunities and address the conscious consumer’s ever evolving needs. As the homeland of BOS, we couldn’t be more excited to launch in South Africa this May,” said Montse De Rojas, Global Marketing Director of BOS Brands.
BOS Sparkling Unsweetened Ice Tea will be available from Checkers, Pick n Pay and selected Spar stores from the end of May 2019 and from Woolworths stores in July. The individual 300ml slim line cans will retail for R13.49 and the six pack for R77.99.