14 Jul 2021 BOS Brands launches BOSpresso with Rainforest Alliance Certification
BOS Brands, the makers of organic rooibos-based products, has launched BOSpresso, a smooth, full-bodied organic rooibos espresso.
At the same time, it has announce that BOSpresso will be the first of its products to bear the Rainforest Alliance seal, with its other ‘hot tea’ products to follow suit.
BOSpresso is made with fine cut, organic rooibos and is naturally sweet, with notes of honey. Packaged in a 750g bag, it says a growing list of restaurants and coffee shops are serving BOSpresso rooibos cappuccinos and lattes.
Will Battersby, CEO of BOS Brands, says they are thrilled to be bringing another organic rooibos based product to market, and that coinciding with the company’s Rainforest Alliance Certification for its hot tea products, is particularly exciting.
“BOS aims to uplift communities and the environment. We buy all of our organic rooibos from Klipopmekaar Rooibos Farm in the Cederberg who are transforming agriculture through biodiversity preservation and organic farming methods.
“By adding the Rainforest Alliance Certification, it signals a further step toward better farming practices, fighting against the climate crisis, conserving our forests and protecting the human rights of farmers and workers.”
Proud moment for Rainforest Alliance
Marla Naidoo, Director, Southern Africa, Rainforest Alliance, says: “It is always a proud moment to have local brands join the Alliance. More so, we are incredibly excited that BOS will be the first Rooibos brand to market the product locally and globally from farm to shelf bearing the new Rainforest Alliance seal.
“This is a sign of commitment from BOS, aligning with the values of the Rainforest Alliance by investing in more sustainable sourcing of products that protect nature and respect people.”
Richard Bowsher is co-founder of BOS and owner of Klipopmekaar Rooibos Farm, and he says: “Brands such as BOS and indeed all companies should be looking to build more ethical and sustainable supply chains. The future of our planet and its inhabitants is in our hands.
“Enlightened consumers look for ethical and sustainable certification of products they consume. With the Rainforest Alliance Certification, BOS is doing the right thing and building its business simultaneously.”
Battersby says that the introduction of BOSpresso to the BOS Brands stable reflects the high level of interest from consumers in drinking premium Rooibos products.
“Rooibos continues to grow in popularity both in South Africa and abroad as a healthy, caffeine free beverage. With the recent inclusion of Rooibos in the EU register of protected designations of origin and protected geographical indications, its status as a uniquely South African product is being recognised internationally.
“We hope that BOSpresso will be yet another proudly South African product that both our local and international BOS fans will love.”
The RRP of the 750g BOSpresso is R 269,99 and is available at the BOS online store.