27 Nov 2021 BOS Brands adds zip to leaf tea range
BOS Brands, the makers of BOS Ice Tea and other organic rooibos based products, has launched a range of Flavoured Teas that pack a powerful rooibos punch, with added organic ingredients to provide an array of flavours.
Will Battersby, CEO of BOS Brands says: “During the pandemic, many consumers were discovering premium tea for the first time as they searched for healthy beverages that were affordable luxuries.
“Our Flavoured Tea extension was developed to offer everyone a true and flavourful rooibos experience as we seek to serve this growing market of tea drinkers.”
The new range has something for everyone from seasoned tea drinkers to experimental young consumers.
Apple & Mint Organic Rooibos is a fruity but sophisticated take on traditional fruit teas and features real mint pieces.
Orange & Ginger Organic Rooibos was developed as an ode to the ever-popular orange teas that exist in the market. The BOS Orange & Ginger differentiates itself by having a punchy orange flavour that is matched with the spicy sharp taste of organic ginger pieces.
Chai Organic Rooibos is a spicy, rich tea that immediately evokes an exotic and luxurious mouth feel. BOS Chai is said to be different from other Chai on the market because it makes use of a chai spice blend that produces a sweet and spicy tea with a flavourful ginger, clove, cardamom and cinnamon taste.
Strawberry & Vanilla is the BOS take on traditional strawberry teas that are a favourite for both adults, kids and teens. BOS Strawberry & Vanilla is a sweet and easy drinking tea which invokes a luxurious strawberry dessert mouth feel.
Unlike many other rooibos brands, BOS sources all its rooibos from one source, Klipopmekaar Rooibos Farm, the world’s largest organic rooibos farm in the Cederberg region, the only place on earth where rooibos grows.
The farm is at the forefront of ethical farming and has been recognised numerous times for its sustainable farming practices.
Only 15% of Klipopmekaar is used for farming practices while the rest remains untouched, with the farm owners working tirelessly to ensure that the pristine wilderness remains intact for future generations.
The farm is certified organic by ECOCERT SA to supply European (EU), Japanese (JAS) & North American (NOP/USDA) markets.
All BOS rooibos is not only certified organic, but also bears the Rainforest Alliance seal. The seal enables consumers to recognise and choose products that contribute toward a better future for people and the planet.
BOS acknowledges the impact of consumerism on the environment and in an effort to offset this impact, the brand plants one tree for every 2000 units sold. To date BOS has planted 30 000 trees with their greening partner, Greenpop.
The new range of Flavoured Teas is available on the BOS Online store for R39.99 per box of 20 Organic Rooibos Teabags, and will be on shelves at major retailers in due course.
Source: BOS Brands