04 Feb 2016 Yet another brand-enhancing reimagining of the aluminium can

RECANIZE is ergonomically shaped to emulate the on-trade glassware while offering all the benefits of the traditional aluminum drinks can.

It is aimed at the off-trade market, in a bid to replace traditional cans with packaging that enhances the consumer brand experience.

Neil Shackleton, MD at SaucePM says: “RECANIZE completed its patent application and is now ready for mass production. We believe that RECANIZE creates a consistent consumer brand experience between on-trade and off-trade. The use of plastic glasses at public events, for example, can distort the consumer experience. RECANIZE could change that with its simple, yet effective format.”

More info: www.saucepm.co.uk

The RECANIZE packaging concept video is can be viewed here: