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Woolworths Cool – its first own cola and soft drink brand

Woolworths has launched its own brand of cola and other flavoured sparkling drinks called, appropriately, Cool!

Called, Cool, the three cola variants – in two-litre and 440ml sizes – are standard Cola, Cola and Vanilla and Cola and Cherry, and retail at R20.49.

As the first Woolworths owned (RTD) ready-to-drink cooldrink brand, Cool follows in the footsteps of other leading South African soft drink lines such as Jive – founded by Sharief Parker in 1991, and Twizzer – founded by Ken Clark in 2003.

Woolworths PR co-ordinator, Sarah Ebrahim, says Woolworths colas were developed to emulate the well-known taste that’s loved by the market.

“True to our mandate to offer “better for you” solutions to our customer’s drink occasions (and their entire families), we have developed our colas with the ‘Woolworths difference’ top of mind. They are made with spring water, and no added preservatives nor azo-dyes,” she says.

In terms of branding, Woolworths went with a working colour model, replicating the same white and red synonymous with the original Coca-Cola. There’s an addition of a silver palette for the cherry and vanilla cola flavours.

With the ‘Cool’ brand name emboldened in the middle of the slim shaped two-litre bottles, the new kid on the block won’t be hard to miss.

The Woolies Cool CSD range also includes lemonade, passion fruit, cream soda, ginger beer and raspberry flavoured drinks, some with sugar-free options.

The sparkling drinks are currently available at selected Woolworths stores. They currently retail at R20.49 and R11.99 for respective sizes.

Source: Woolworths, [email protected]