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Vimto targets Southern African markets at Africa’s Big Seven expo

“AB7 has proven itself as the perfect springboard into Africa for many companies exploring new business opportunities in the continent’s growing consumer markets,” says Jason Sankey, Vimto International’s marketing manager.

“We want to expand our business into new African markets and AB7 is unquestionably the best platform to do this.”

Vimto first entered the African market in 2002 by launching its products in Mozambique, Ivory Coast and Mali.

The company further expanded its African footprint in 2010, launching products into Burkina Faso, Mauritania, Niger and Benin, and last year into Angola, Chad and Gabon.

“Like all of AB7’s over 260 exhibitors, Vimto will have access to an estimated 13 000 delegates from more than 70 countries, including 27 countries from Africa – based on last year’s figures,” says Christine Davidson, Vice-President of dmg EMS Africa, organiser of AB7. “We are thrilled to have them on board with their extensive and exciting product portfolio.”

Extensive beverage portfolio

Vimto International has been quenching the thirst of millions of people all over the world since 1908 and sells over 500m litres of its products in 75 countries every year.

Vimto beverages are produced in a variety of formats such as still, sparkling and concentrate packaged in glass or PET bottles and cartons.

“Our beverages feature delicious tastes of blackcurrants, grapes and raspberries, combined with a secret mix of herbs and spices,” says Sankey.

“The fun-loving Vimto branding on our packaging ensures the product stands out on the shelf, which has made it a firm favourite with children and adults wherever it’s sold.”

Vimto Malt is a non-alcoholic malt drink with a hint of Vimto’s unique flavours.

‘Feel Good’ is the latest brand to join Vimto’s product portfolio and comprises a range of still and sparkling fruit drinks made from 100% natural ingredients and no added sugar. Flavour combos include apple and blueberry, cranberry and lime, lemon and orange, and orange and pineapple.

An exciting new range of Vimto flavoured frozen drinks is also being launched this year.

AB7 takes place from 19 to 21 June at Gallagher Convention Centre, Midrand.

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