27 Oct 2015 US: Keurig looks ready to launch Kold
In emails recently to interested consumers, the company, best known for its single-serve-pod coffee brewers, announced, “Keurig Kold is launching soon, and you’re invited to be the first in line to get yours.”
Pairing promotions of its own brands with stalwart Coca-Cola, Keurig reminded the faithful, “Soon you’ll have the freedom to make a Coca-Cola, a Diet Coke, a Dr Pepper or a new favourite that you have yet to discover, fresh made and perfecting chilled at the touch of a button.” From there, the company encouraged consumers to visit its webpage for more information.
The long-discussed soda machine will launch “this fall” with online sales first with 16 brands, including six of its own and 10 familiar names via the company’s partnerships with Coca-Cola and Dr Pepper Snapple Group.
Following the online debut, Keurig will add retail availability through 2016 at suggested hefty price points ranging from $299 to $369.
At launch, Keurig Kold pods will be available in the following name brands:
- Canada Dry
- Coca-Cola
- Coca-Cola Life
- Coca-Cola Zero
- Diet Coke
- Dr Pepper
- Fanta
- Glaceau vitaminwater
- Gold Peak Tea
- Sprite
And Keurig proprietary brands:
- Waterful flavoured water in three flavours
- Flyte sports drinks in three flavours
- Seraphine sparkling water in to flavours
- Tierney’s Iced Tea in three flavours
- Red Barn craft soda in three flavours
- Flynn’s craft soda in two flavours