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The Duchess and Castle Free go apartying

The Duchess and Castle Free have joined together to offer conscious consumers an alcohol-free party-pack, dubbed Brew & Botanical.

These two local brands are both pioneers of the growing alcohol-free beverage category, the former offering gin-and-tonic style options.

“Due to the global pandemic, consumers have become even more aware of the negative effects of excessive alcohol on their health,” says Johannes le Roux, founder of The Duchess brand.

“They are actively looking for alcohol alternatives which don’t compromise on taste or experience. Both The Duchess and Castle Free have created adult drinks which can be enjoyed at any occasion.”

The Brew & Botanical party-pack is launching exclusively at Checker stores, through its website and on its Sixty60 app.

It comprises four bottles of both The Duchess Alcohol-Free G&T and Castle Free beers.

“Retailing for only R94.99, the handy-pack does not only bring a variety of taste, but also a great price point,” says Le Roux.

Le Roux adds: “In 2016, The Duchess pioneered the alcohol-free category in South Africa with the launch of the world’s first alcohol-free gin and tonic.

“To date, we have launched five innovative alcohol-free drinks that are exported all over the world. Last year we received backing from AB InBev, the world biggest brewer and owner of Castle Free.”

AB InBev’s initiative, Global Smart Drinking Goals, aims to foster a culture of smart drinking among consumers to reduce the harmful effects of alcohol.

The partnership between these two iconic South African alcohol-free brands hopes to encourage fans to support local brands and opt for safer and healthier options in 2021 

“The goal of this exciting collaboration is all about breaking barriers and strengthening the domestic alcohol-free category, which is a win-win for both brands. We champion an entrepreneurial spirit and what better way to do that than to celebrate each other’s success and growth.” 

Johannes le Roux