02 Sep 2015 Tetra Pak’s paper-based Tetra Top makes its US and water debut
The contemporary, one-step open packaging offers a new way for brands to deliver grab-and-go beverages to forward-thinking consumers, the packaging manufacturer said.
Tetra Top is a departure from traditional beverage packaging with its clean, modern look, bottle-shaped design and recyclable packaging made primarily from renewable paper.
Just selected Tetra Top because of the carton’s low carbon footprint and a manufacturing process that conserves energy and water. Moreover, the carton has post-recyclable use as paper products and green building materials.
Just CEO Grace Jeon said: “With focus on environmental and social stewardship, Just Water offers consumers a different type of packaged water that feels as good as it tastes. Tetra Top aligns with our brand ethos. The carton delivers a sleek, sustainable package that not only protects our great water but also is compelling to our consumers.”
Steve Nichols, vice president sales, Tetra Pak US & Canada, told FoodProductionDaily, JUST Water is the first US product available in the Tetra Top carton bottle and the first spring water in the world to be packaged in a Tetra Top carton bottle.
“The Tetra Top carton offers the convenience and functionality of a bottle with the environmental profile of a carton. Like all Tetra Pak cartons, it was designed to reduce the environmental impact in the manufacturing process through water and energy conservation,” he said.
“Tetra Top features a sleek shape similar to a typical water bottle, which makes it easy to carry around or fit in a car cup holder. The rigid top allows for more efficient stacking, storage and transportation, further reducing the environmental impact.
“It comes with a fully printable body, which offers complete customization with a wraparound billboard effect that stands out on retail shelves.”
JUST Water will begin its national rollout this month with Whole Foods Market and OTG, airport restaurant and retail management company.
The Tetra Top carton bottle for spring water will be commercially available worldwide in the coming months. Other versions of Tetra Top are currently available in many European locations and protect a variety of products.
More than half of the Tetra Top carton is made from paper. There is also a thin layer of aluminum that acts as a light and air barrier and the cap and shoulder are made from HDPE.
Source: FoodProductionDaily, FoodBev.com, Tetra Pak