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12 Jul

Posted at 14:17h in Latest SA Drinks News by
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Warning: Trying to access array offset on value of type bool in /usr/www/users/drinkeurat/wp-content/plugins/bridge-core/modules/shortcodes/shortcode-elements/_social-share/templates/social-share.php on line 108

Many FMCG companies have failed to reach the township shopper effectively due to the assumption that the same rules apply in townships as they do with traditional urban shopping, writes FMCG business consultant, Michael Wood. The brandy vs whisky issue is a case in point.

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11 Jul

Posted at 07:53h in Drinks Marketing by
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Warning: Trying to access array offset on value of type bool in /usr/www/users/drinkeurat/wp-content/plugins/bridge-core/modules/shortcodes/shortcode-elements/_social-share/templates/social-share.php on line 108

Many FMCG companies have failed to reach the township shopper effectively due to the assumption that the same rules apply in townships as they do with traditional urban shopping, writes FMCG business consultant, Michael Wood.

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