05 Nov Diageo’s small bottles hook into African spirit
In Africa, where most spirits are what the industry calls “unbranded” – or homemade – Diageo is betting smaller bottles can persuade more drinkers to sample its well-known labels instead.
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The CEO of Diageo, Paul Walsh, the FTSE 100's third longest-serving boss and a man who has a strong affinity for South Africa, is stepping down after 13 years at the helm of the company behind Smirnoff and Guinness, and the world's largest...