In Africa, where most spirits are what the industry calls “unbranded” – or homemade – Diageo is betting smaller bottles can persuade more drinkers to sample its well-known labels instead.
Chinese baijiu, a flammable, pungent white liquor averaging a 110-proof hit (55% alcohol), is the world's most consumed form of liquor thanks to its popularity in China, but for the first time distillers are looking to develop export markets.
The CEO of Diageo, Paul Walsh, the FTSE 100's third longest-serving boss and a man who has a strong affinity for South Africa, is stepping down after 13 years at the helm of the company behind Smirnoff and Guinness, and the world's largest...
ERISTOFF Vodka, one of the fastest-growing vodka brands in the world, has been launched in South Africa. ERISTOFF forms part of the global Bacardi brand portfolio, which also includes Bacardi Superior, Bombay Sapphire, Grey Goose and Martini.