The price of rooibos tea will rise by 15 percent from January next year because of supply constraints and growing demand, producer Rooibos Limited has said.
Significant cost-savings and extended affordability have seen Freshpak, SA's market leader in rooibos tea, introduce new packaging for its Wellness and Baby Tea ranges.
Black tea continues to have the greatest share of the South African tea market (56.0%). However, the category volume share has fallen by 2.3% as rooibos and speciality teas have gained ground. The report gives insights (limited) on market trends for Black Tea, Iced Tea,...