05 Jul US: Pepsi to trial selling water in cans
PepsiCo, facing an industrywide backlash against plastic, will experiment with putting its Aquafina water in cans.
28 Apr Gatorade’s futuristic Sports Science Institute
Gatorade is a PepsiCo sports beverage brand, right? Well, the company is becoming much more than that with the help of technology.
14 May Five key trends will guide PepsiCo’s future: CEO Nooyi asserts
Posted at 09:17h
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Five “mega trends” will shape PepsiCo’s “new normal,” asserts Indra Nooyi, chairman and CEO. "...
17 Feb PepsiCo split? CEO Indra Nooyi says no way
PepsiCo has closed one of the more disruptive chapters in its recent history, when, in its full-year results announced last week, it said it would not be splitting its stagnant North American Beverage (NAB) business from its fast-growing snacks units.
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13 Jan US: PepsiCo’s first premium water makes an appearance
Looking for ways to fill the gaps left by falling soda sales, PepsiCo has launched its first premium water in the US to compete with the likes of such trendy brands as Evian, Smartwater and Fiji. The new "Qua" water made its debut at last...
05 Dec PepsiCo and Coca-Cola creating the cola of the future
To reverse category sales slump, soft-srink marketers partner with biotech companies to find low-sugar drinks that also taste good! The next chapter in the cola-marketing wars could be influenced as much by science labs as TV commercials.
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17 Sep US: Turbo-charged Mountain Dew CSD proves a hit
PepsiCo’s new energising soft drink Mountain Dew Kickstar, only launched in February, has already generated more than $100m in sales in its first year, according to a senior executive at PepsiCo.
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29 Aug US: PepsiCo to target premium water category amid CSD woes
Several US trade media reports suggest that PepsiCo is planning to launch a new premium water brand, OM, next year that will compete with Coco-Cola's Smartwater. Analysts see this as an attempt to revive its ailing North American beverages business that has been facing the...
28 Jun Coca-Cola’s first stevia Coke launches in Argentina
Posted at 14:29h
in Carbonates
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Coca-Cola has announced the launch of a mid-calorie variety of its iconic soda in Argentina, sweetened with a mix of sugar and stevia. Called Coca-Cola Life, it will have half the calories of regular Coca-Cola.
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16 May US: Strawberry Pepsi? New fountain machine in test
Posted at 06:08h
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PepsiCo testing a new fountain machine at restaurants that lets people create a variety of flavour combinations, such as strawberry Mountain Dew.
...16 Mar PepsiCo: Good for you, not for shareholders
Posted at 11:55h
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The Cola War continues. As Pepsi struggles to regain market share, Indra Nooyi’s job is on the line...