The beverage industry talks a lot about innovation. But it's a slippery concept, subject to qualification in all kinds of ways. Great insights from Gerry Kermouch, editor of Beverage Business INSIGHTS (BBI), an electronic newsletter out of the US.
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Johnnie Walker has joined the likes of Google, Nike and Dropbox as the only drinks brand to be included in a 2014 ranking of the world’s 50 most innovative companies.
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One of the simplest and most effective ways to innovate is to go out and observe your customers using your product in their own environment, advises Dr Gavin Symanowitz, an actuary and founder of