17 Oct US: Diet beverages under pressure
With Diet Coke sales heading south, a senior Coke executive says that many diet foods and beverages "are under a bit of pressure" as consumers question the safety of ingredients.
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30 Jan Diet Coke’s new hunk sure knows how to wear soda
A memorable TV ad that helped spur Diet Coke's massive success was the Diet Coke Break. That was in 1994 where a builder gets his kit off for a team of female office workers at tea-time, to a ballsy...
24 Aug US: Diet Coke can gets a striking makeover
Beginning September 1, the Diet Coke cans will look a little different. The new design, created by Turner Duckworth, first showed up on supermarket shelves last year as a limited-edition package, but it will now become the regular face of the leading soda brand. The...
15 Aug Reflections on Diet Coke as it turns 30
Diet Coke celebrates its 30th anniversary this year, and like many crossing over into their 30s, the brand can look back on some significant achievements and forward to some daunting challenges as well, says Mintel analyst, Sarah Theodore. [This article has...