Diageo, the world’s largest spirits maker, has increased its holding in “game-changing” non-alcoholic spirit brand Seedlip to a majority stake, as it seeks to cater to the growing number of teetotallers.
In Africa, where most spirits are what the industry calls “unbranded” – or homemade – Diageo is betting smaller bottles can persuade more drinkers to sample its well-known labels instead.
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Diageo is planning a major re-launch of Guinness in Nigeria, where it sells more of its flagship beer than in any other country, as the drinks giant seeks to accelerate growth throughout Africa.
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Ask anyone who travels in emerging markets or developing economies, and chances are they've been offered Johnnie Walker. According to a delightful article by Afshin Molavi in ForeignPolicy.com, the Scotch whisky's global reach is only expanding, a symbol of entry into the middle classes. His...
New Diageo chief executive, Ivan Menezes, might have been expected to bring some big ideas to the table when he took over from Paul Walsh at the helm of the world’s biggest drinks company one month ago. Instead the 54-year-old says he is thinking “small”.
...The CEO of Diageo, Paul Walsh, the FTSE 100's third longest-serving boss and a man who has a strong affinity for South Africa, is stepping down after 13 years at the helm of the company behind Smirnoff and Guinness, and the world's largest...
Marketing and recruiting new drinkers is a priority for beverage makers thanks to slowing demand in the US and Europe as the economic turmoil takes its toll. Whisky is proving particularly lucrative in South Africa...