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Beverage categories are undergoing massive redefinition around the world - with a proliferation of brands and products, consumers have more choice than ever before. We’re at the beginning of a period defined by experimentation and fragmentation, with people and companies willing to try new ideas to an unprecedented extent. New Nutrition Business unpicks this driving trend.

With over 290 billion litres sold in retail and foodservice, tea is the world’s most consumed beverage, outpacing bottled water, carbonates, beer and coffee. But, with global retail value of just $40.7 billion (compared to coffee’s $75.7 billion and carbonates’ $183 billion), tea still lacks...

Tea is the "hottest beverage" in the global drinks landscape, and one with unlimited opportunities as a natural product with scientifically proven health and wellness benefits. So asserts Winfried Hopf, executive VP of global beverages at Unilever...