20 Jan 2017 SA’s Coffee in a Cone a local and global hit

Beverage consultancy Slo-Jo Trading, specialist advisor to many QSR and food service groups, reports it has acquired sole distribution rights for the trendy chocolate coated cones, Coffee in a Cone, an SA innovation that has become a global Instragram hit.

“This exclusive deal means that coffee shops across the country (and not just in Johannesburg’s Melrose Arch) are now able to offer the remarkable taste sensation of the crisp, chocolate-coated cones used to produce and serve Coffee in a Cone,” says Slo-jo.

Background to Coffee in a Cone

The concept was developed by South African, Dayne Levinrad, a marketing exec and barista at The Grind Company in Jo’burg, to bring some much needed innovation and excitement into the coffee industry worldwide.

Dayne mastered his coffee skills in Australia for four years and has consulted in Brazil and America helping various Coffee shops develop products.

“Coffeeinacone is exactly what the names says. You can have your coffee, either a Cappuccino or an Espresso in a chocolate coated Ice-Cream cone,” he says.

It’s no coincidence that these perfect pours of espresso in a chocolate-lined waffle cone are now pretty famous on Instragram.

“We used the cone as a way to become an Instagrammable product,” Levinrad told CNN. “When people come in, they take a selfie and tag #coffeeinacone.”

In order to combine those universal loves — coffee, chocolate, and ice cream — Levinrad quickly realised you couldn’t just pour hot liquid into a regular cone.

“We bought our own machine and started rolling our own wafer cones, using different flours, but the chocolate still melted. We couldn’t have any leakage.”

The process that worked, which involves four different compounds of chocolate, gives you a full 10 minutes to admire your drink, snap a photo, and sip before the whole thing degrades in your hands. Levinrad says it’s under patent. [Read more about it here]

Meanwhile, Slo-Jo’s team has been travelling the country, sharing the skill and magic of creating Coffee in a Cone with South African baristas.

Coffee in a Cone is now available at these leading independent coffee outlets:

• • Urban Angel Café – West Rand, Gauteng
  • Foghound – Midrand, Gauteng
  • Fixies Deck – Lynnwood, Gauteng
  • Chocolat et Café – Hazelwood, Gauteng
  • Royal Coffee Roasters – Edenvale, Gauteng
  • Café 2 U – Woodmead, Gauteng
  • Brewtown Coffee – Lonehill, Gauteng
  • Pretville – Hartbeespoort, North West Province
  • Essence Café – Pietermaritzburg, KwaZulu Natal
  • Bottega – Pietermaritzburg, KwaZulu Natal
  • Circus Beach Café – Durban, KwaZulu Natal
  • I Love Coffee – Claremont, Western Cape
  • Cup & Cake – Blouberg, Western Cape

“Coffee shops offering Coffee in a Cone personalise this fun treat with their own brews and blends, creating a unique flavour experience for coffee aficionados across the country,” says a Slo-Jo press release.

Slo-Jo Trading: www.slo-jo.co.za