11 Dec 2014 Sleek new look for Ceres’ premium fruit juice

“The selected flavours with citrus fruit cells provide discerning consumers with yet another reason to choose Ceres”, says Beverly Wilson, Ceres’ marketing manager.

“The new one-litre Prisma packs from Tetra Pak are not only comfortable to hold, but pour easily and the one-step opening requires a simple twist of the screw-on cap, with no pull-tabs or spillage. The cartons are predominantly made from paperboard, a recyclable renewable resource, making it the perfect choice for consumers who care about the environment.”

Ceres’ new one-litre range with added fruit cells is available in eight selected flavours: Peach, Orange, Medley of Fruits, Full Moon Harvest, Whispers of Summer, Cloudy Apple & Pear, Ruby Grapefruit, and Mango. The range contains no added sugar, preservatives, or colourants, and is rich in Vitamin C and minerals. It has a shelf life of 12 months.

Just Design and Creative Performance designed the new packaging.

The recommended retail price is R19.49 for one-litre and the range will be available from 1 January 2015. An extensive national marketing campaign will kick-off in February 2015 and will be supported by a national in-store launch campaign.