12 Feb 2023 Same-Same but different – new alc-free Savanna
Distell is tapping further into the no-low trend with its new Savanna 0.0. Launched with the same crisp, dry taste but less than 0.05% ABV, it is “officially the driest alcohol-free drink around”.
“Savanna fans are big supporters of annual social practices like ‘Dry January’ and ‘Oct-Sober’, we want to meet them where they’re at, and give them what they want,” says the PR. “This new Savanna alc-free 0.0% variant is the perfect drink for all seasons and occasions.”
Distell’s Eugene Lenford, marketing manager: Savanna Cider, reports that its new variant is made using the same method as Savanna Dry, then the cider is de-alcoholised to less than 0.05% ABV, to deliver “the same crisp, dry taste, and premium quality”.
Savanna Alc Free 0.0% is available nationwide in the iconic premium 330ml bottle, clearly labelled and fully compliant with South African legislation for alcohol-free products.
DRINKStuff SA has yet to confirm if this variant is an addition to or replaces Savanna Lemon Non-Alcoholic, Distell’s first no-alc variant, launched in early 2019.
Since its launch in 1996, Savanna has become one of the largest cider brands in the world and is available in over 60 countries. It has won consumers’ hearts and funny bones with its intelligent, dry and witty sense of humour, its funky advertising and great payoff line: “It’s dry, but you can drink it.”
Savanna supports moderation and responsible consumption, and all promotion of the new Savanna Alc Free 0.0% variant is in line with the code set out by the Association for Alcohol Responsibility and Education.