11 Aug 2021 SAB introduces new premium lager

SAB has introduced Castle Double Malt – the country’s first ever double malt lager.

This new addition to the Castle family, says SAB, is another celebration of Castle’s 126 year legacy in beer and brings together malts from two of the country’s finest growing regions to create South Africa’s first double malt beer.

Says the PR: “The launch of Castle Double Malt is testament to the brand’s commitment to being proudly local, by combining two carefully selected South African malts from Caledon and Alrode to create a superior lager.

“The combination of these two special malts and the Castle brewmaster’s expertise is the secret to a perfectly balanced beer that has full body, creamy foam and a rich golden colour.”

“I am extremely proud of what we have created here and what we are bringing to the market,” says Kudzi Mathabire, brand director at Castle Lager.

“We at Castle Lager have 126 years of brewing expertise, which we have channelled into creating the next big thing in beer! We are excited to be launching Castle Double Malt, a first of a kind beer in South Africa.

“We are homegrown and immensely proud of how we bring the country together with our local talent and expertise. I can’t wait for South Africans to taste this truly amazing beer,” adds Mathabire.

In the new sleek 410ml pearl, green and gold can or the premium 340ml green bottle containing 4.8% ABV, the premium taste is paired with the premium feel.

Source: www.b2bcentral.co.za