27 Oct 2025 SAB adds new option to its alc-free portfolio
SAB was the first to innovate in the non-alcohol beer category with the launch of Castle Free in 2017 in SA, followed by Corona Cero in 2024, and now here comes…..
Introducing Brutal Fruit Spritzer, a refreshing, non-alcoholic version of one of South Africa’s most popular drinks brands.
Its introduction reflects growing consumer demand for products that support balanced, mindful lifestyles without compromising on flavour or enjoyment, says the press release.
“We are proud to introduce Brutal Fruit 0.0, another milestone in our journey to expand consumer choice and promote moderation,” notes Zoleka Lisa, VP of Corporate Affairs at SAB.
“This launch reflects our commitment to innovation that meets consumers’ evolving lifestyles — offering stylish, high-quality options that make moderation both accessible and aspirational.
“Responsibility remains central to who we are as a business, and innovation like this helps us create a culture of balanced choices across South Africa.”
Adding commentary, Leanne Martin, VP of Innovation & Beyond Beer at SAB, says, “Brutal Fruit 0.0 represents more than just product innovation — it’s about reimagining enjoyment for today’s consumer.
“We listened to what consumers were asking for: a delicious, stylish, and inclusive alternative that allows everyone to be part of the moment. This launch is proof that innovation and responsibility can go hand-in-hand.”
Brutal Fruit Non-Alcoholic Spritzer Ruby Apple is a sweet and zesty infusion of citrus and apple flavouring with a hint of grapefruit. The balance of sweet and sour is complemented by delicate notes of fruit, spice and honey, providing a depth of flavour.
It has 9.9g sugar/100ml. Retail price around R95 for 6 x 300ml cans.
SAB reinforces commitment to responsible consumption by showcasing its non-alcoholic portfolio
SAB recently hosted a “Cheers to Responsibility” event at its Chamdor Brewery in Krugersdorp, bringing together government representatives, media and industry stakeholders to highlight the company’s ongoing investment in responsible consumption and quality product innovation.
Since 2022, SAB has invested more than R19.5-billion across its breweries to expand its portfolio and accelerate innovation. This continued investment has ensured that South Africans enjoy a wider variety of locally brewed alcoholic and non-alcoholic beverages.
Guests at the event experienced a behind-the-scenes look at the advanced brewing technologies that enable SAB to craft high-quality non-alcoholic beverages, from de-alcoholisation processes to flavour techniques.
Source: SAB