29 Sep 2022 Pentawards 2022: Beverages shine in global packaging design excellence

The globe’s best packaging designs were announced during the 2022 Pentawards gala ceremony held in London on 23 September.

Now in its 16th year, the prestigious packaging design competition received over 2,000 entries from more than 60 countries, with China, the UK, Spain, the USA, Japan and Italy receiving the highest number of awards. Out of all the entries, over 600 were shortlisted by the competition’s international jury and revealed earlier this year.

Beverage beauties

Beverage design feauture prominently in the top awards – here are some of the winners.

Sustainable Design Platinum: Re:Incarnated Spirits by Ruska Martin Associates, Germany

In the current economy, materials are taken from the earth, products are made from them, and eventually thrown away – it’s a linear process. A circular economy is not only a wonderful system, it holds a wonderful future.

Re:Incarnated Spirits not only aims to capture the essence of the product but enhance it with a 100% sustainable design solution. The first limited edition of 444 bottles of Re:Incarnated Spirits is named Re:Brand #1.

The label is printed on uncoated paper made from grape waste and post-consumer recycled fibres. The uncoated cardboard box for safe transport is filled with recycled padding made from shredded Euro bank notes that didn’t pass the quality test for public use. The glass bottle is made from 100% recycled post-consumer glass. The cork is made from recycled sparkling wine corks.

Beverage Platinum: Williams Premium Canned Cocktails by Offff, the Netherlands

Back in March 2020, Rotterdam was in its first lockdown, and Williams Canteen was determined not to lose its bar. How did they do it? By doing what they do best – letting people enjoy the finest cocktails.

After a period of trial and error, they developed six high-quality cocktails pre-prepared in a can allowing for a perfectly measured mix and the taste remains optimal for months. Branding studio Offff developed six cocktail labels and two labels for accompanying ‘bites’ or snacks, all packaged within a coordinated gift box for these eight cans. The result is a great recipe for creativity – A Night Out in a Can.

Beverage Gold awards… but a few of the 19 Gold laureates

For more amazing, inspiring, brilliant packaging design, visit the Penta Awards website here…..