08 Dec 2019 New wave coffee

Cafes are reinventing the conventional cup of coffee with unique flavour profiles and considered presentations.

Coffee connoisseurship is on the rise. As of 2017, a whopping 59% of all coffee consumed in the US was considered ‘specialty’ according to the National Coffee Association.

This represents a significant shift in sipping habits; daily drinkers of gourmet coffee have more than quadrupled over the past twenty years, growing from only 9% in 1999 to 41% in 2017.

Local cafes and national suppliers alike have been tapping into this growing culture, offering education and in-depth bean sourcing information, specialixed brewing methods like pour overs and nitro cold brew and unexpected flavours like turmeric and lavender lattes.

Now, as the flourishing coffee culture – and corresponding demand for a unique drinking experience – sees coffee loyalists more willing to take risks, cafes are elevating the classic cup of joe into highly stylised, cocktail-like libations.

Starbucks, for instance, has opened a line of luxe experiential cafes called Starbucks Reserve, with an attention to coffee sourcing, technique and flavours.

The fourth and newest location opened in New York City in December 2018 and includes an “experience bar” offering drinks like whiskey barrel-aged cold brew, sparkling citrus espresso, nitro hopped apricot cold brew and nitro cold brew with peppercorn foam and beef jerky.

The new endeavour from the coffee giant aims to “weave the skill of bartender and barista into a single art,” Starbucks explains, exploring “coffee as an art form – brewing, aging, infusing and blending it into imaginative and often surprising creations.”….

JWTIntelligence.com: Read the full article