11 Aug 2026 New variants in the Hunter’s range
Heineken Beverages is bringing a new twist to refreshment with the launch of its new Hunter’s ICED range….
The alcoholic beverage giant has introduced Hunter’s ICED Watermelon and ICED Apple alongside a national campaign inspired by the brand’s distinctive cooling taste experience.
Available in stores nationwide, Hunter’s ICED features a unique Cooling Finish that “delivers a refreshing sensory taste experience and sets it apart within the category”, says the PR.
“We saw an opportunity to bring something new to the category through flavour innovation and sensory refreshment,” says Nicole Hewitt, marketing manager at Hunter’s.
“Hunter’s ICED delivers a distinctive cooling taste experience that gives consumers a refreshing new way to enjoy Hunter’s during social occasions.”
Mega marketing
To launch the range, Hunter’s is introducing its ‘Refresh Ahhh’ campaign, a creative platform inspired by the product’s sensory finish.
Hunter’s, Hewitt says, is launching “one of its most ambitious campaigns yet” across television, digital and outdoor media, as well as through immersive sampling experiences and consumer activations.
“Most brands talk about refreshment. We wanted to embody it by creating an experience that brings our product innovation to life,” adds Nontsikelelo Gumede, brand manager at Hunter’s.
“From the cooling finish to the interactive campaign elements, Hunter’s ICED showcases our commitment to delivering exciting flavour experiences and innovation for adult consumers.”
The new flavours ware available nationwide from 1 August 2026.
- 500ml Can (6-pack): RSP of R115
- 660ml Returnable Bottle (Single): RSP of R23
Source: Heineken Beverages