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New re-sealable 330ml PET from Coca-Cola

It would also appear that this is designed to appeal to SA’s financially-strictured mass market, with ‘affordability’ is another tick for the new pack ie at a pocket-sized price of R5.00 a bottle (RSP).

To promote the launch, Coca Cola is hosting various Shay’iround events [I, too, have no idea what these are. Ed!], where crowds will have a chance to show off their dance moves to win cool prizes. This includes the opportunity to audition to be the face of the for the new My Size 330ml billboard in their town and learn some ‘new rad moves’ that they can do with their My Size 330ml bottle.

These events will take place across the country between August and October 2014.

Says Coca-Cola SA: “The Shay’iround moment originally involved friends walking from door to door gathering the crew to chill, or even summoning friends with a whistle. Nowadays they are instigated using costly BBM, WhatsApp, Mxit and Facebook.”