Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
post
CCBA

New African Coca-Cola company gets going

The merger of SABMiller’s non-alcoholic beverage businesses with those of The Coca-Cola Company and Gutsche Family Investments, to form Coca-Cola Beverages Africa (CCBA), was officially completed on Friday after gaining all necessary approvals from various competition authorities, SABMiller said.

The new company would produce and distribute about 40% of all Coca-Cola beverage volumes in Africa and is the 10th-largest Coca-Cola bottler worldwide, the company said.

It will initially serve 11 high-growth countries, which will increase to a total of 14 countries.

“CCBA is headquartered in SA, and it will manufacture and sell 40 still and sparkling brands from more than 30 African bottling plants,” the company said.

“The creation of CCBA will provide a stronger, more successful Coca-Cola system in Africa, and create greater shared value for the business and the communities we serve across the value-chain, including local suppliers and retailers,” Coca-Cola Beverages Africa CEO Doug Jackson said.

“We will also seek to be a critical part of our customers’ growth strategies and invest substantially in our people and in their growth and development to build both capacity and capability.

“As one operation, CCBA will better serve our consumers and communities in Africa, offering consumers greater choice, broader availability and better value.”

Source: SABMIller

Related reading:

Coca-Cola Co tapping into Africa’s fizz

…  of Coca-Cola’s volumes in SA) and Gutsche Family Investments (which controls Sabco, a Coca-Colabottler for the past 74 years) combine their soft drinks operations in a deal announced last year. Serving 12  …

SABMiller, Coca-Cola form African drinks giant

… a consumption. SABMiller will hold 57 percent of Coca-Cola Beverages Africa, with Coca-Cola holding 11.3 percent and the Gutsche Family, which owns 80 percent of Coca-Cola Sabco, will hold a 31.7 perce …

No Comments

Sorry, the comment form is closed at this time.